Cupertino, California — Apple today announced the App Store ecosystem supported $519 billion in billings and sales globally in 2019 alone. The new study, conducted by independent economists at Analysis Group, found that the highest value categories were mobile commerce (m-commerce) apps, digital goods and services apps, and in-app advertising. The results encapsulate the full sweep of the dynamic, competitive, and flourishing app economy, which has unleashed a torrent of innovation across 175 countries and revolutionised the way the world learns, works, and connects.
The study reveals that the direct payments made to developers from Apple are only a fraction of the vast total when sales from other sources, such as physical goods and services, are calculated. Because Apple only receives a commission from the billings associated with digital goods and services, more than 85 percent of the $519 billion total accrues solely to third-party developers and businesses of all sizes.
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“The App Store is a place where innovators and dreamers can bring their ideas to life, and users can find safe and trusted tools to make their lives better,” said Tim Cook, Apple’s CEO. “In a challenging and unsettled time, the App Store provides enduring opportunities for entrepreneurship, health and well-being, education, and job creation, helping people adapt quickly to a changing world. We’re committed to doing even more to support and nurture the global App Store community — from one-developer shops in nearly every country to businesses that employ thousands of workers — as it continues to foster innovation, create jobs, and propel economic growth for the future.”
Of the $519 billion the App Store ecosystem supported in 2019, the study found that sales from physical goods and services accounted for the largest share, at $413 billion. Within that category, m-commerce apps generated the vast majority of sales, and of those, retail was the largest, at $268 billion. Retail apps include those that digitally represent brick-and-mortar stores such as Target and Best Buy, as well as virtual marketplaces that sell physical goods, such as Flipkart, Lenskart and Myntra, but do not include grocery delivery, which is its own category.
Other types of m-commerce apps were among the largest sources of sales from physical goods and services. Travel apps, including Cleartrip and Makemytrip, accounted for $57 billion. Ride-hailing apps, including Ola Cabs, comprised $40 billion in sales, and food delivery apps, including Zomato, Swiggy and Freshmenu, made up $31 billion.
Billings and sales from digital goods and services comprised $61 billion, and this category included apps for music and video streaming, fitness, education, ebooks and audiobooks, news and magazines, and dating services, among others. Games, the type of app most downloaded in 2019, was the largest generator of billings and sales within this category. Notable games of 2019 included “Mario Kart Tour,” which was the most downloaded game of 2019, and “Sky: Children of the Light” from indie developer thatgamecompany, which won Apple’s 2019 iPhone Game of the Year.
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In-app advertising sales accounted for $45 billion, and of that, 44 percent was derived from games. Non-gaming apps that generate substantial in-app advertising sales are often free to download and use, such as Twitter and Pinterest, though others also offer in-app purchases to access content, such as The New York Times.
The study looked at 2019 data to capture an accurate snapshot of the full App Store ecosystem, taking into account all sources of commerce. As a result of social distancing protocols associated with COVID-19, individuals have changed the way they live their lives and are spending more time on their mobile devices. Social apps are helping friends and families stay connected, and education and business collaboration apps are helping students and employees adjust to remote working environments. Food and grocery delivery apps have benefited from increased consumer demand at the same time as apps related to businesses that have faced restrictions, or those that require in-person interactions, have seen a sharp drop-off. Many brick-and-mortar businesses have turned to mobile commerce, including some that may otherwise have been forced to close without this alternative digital platform.
The App Store, which launched in 2008, is the world’s safest and most vibrant app marketplace, currently home to almost 2 million apps and visited by half a billion people each week across 175 countries. It helps creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world.
2019 App Store Report and Infographic
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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June 27, 2015 Gone are the days when entrepreneurs and freelancers wasted a chunk of their day tediously creating estimates with old-school spreadsheets. Small businesses need to be quick and agile to stay afloat in today’s fast-paced world. The award-winning Mac invoicing app, Billings Pro, is keeping pace by allowing users to now create and send estimates on the go from their iPhones and iPads. Marketcircle, developers of Billings Pro for Mac, iPhone, iPad and Apple Watch has released this new feature to make it faster for freelancers and small businesses to get new business.
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'When you have the opportunity to do business with a customer, the faster you can get them to sign off on your agreed arrangement, the better chance you have of doing business with them. We heard from Billings Pro customers that a lot of the time they need an estimate 'yesterday'. By bringing estimates to iOS, we've made it faster to get the ball rolling.' says AJ, CEO of Marketcircle.
New in Billings Pro:
Create a cost estimate anywhere on the iPhone or iPadEdit an estimate on the spot from the iPhone or iPadCreate an estimate from scratch right from the Home Screen on the iPadSync estimates between Macs, iPhone, and iPads
About Billings Pro
Billings Pro is a time-tracking and invoicing app made exclusively for the Mac, iPhone, iPad, and Apple Watch. Billings Pro allows freelancers and small businesses to work even without an internet connection. When not connected to the internet, users can track time and expenses or add payments. As soon as the user has an internet connection, Billings Pro can sync changes and send estimates and invoices. Billings Pro also syncs across the team’s devices so a user can start working from their iPad and have a teammate finish on their Mac. With Billings Pro’s enhancement of estimates on the go, Marketcircle is giving Mac-based small businesses a leg-up from their competition when it comes to winning business.
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Pricing & Availability
To download Billings Pro or to learn more, visit www.marketcircle.com/billingspro. Pricing is available at www.marketcircle.com/billingspro/pricing.
About Marketcircle
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Marketcircle is an all-Mac software company based in Toronto, ON. They have been developing small business Mac apps for over a decade and have won numerous awards including Apple Design Awards and Macworld’s Best in Show. Marketcircle’s mission is to help small business grow with great Mac, iPhone, and iPad apps.